Hows this is converted

One football pitch is approximately 1.76 acres and 1 acre of mangrove forest = 4,036 trees.

Source: Eden Reforestation Report

Hows this is converted

Mangrove trees can sequester approximately 12 kg of CO₂ per tree per year, but their unique root systems and sediment capture capabilities mean they sequester much more carbon over time. Let's use an average value of 25 kg CO₂ per tree per year.

Source: Mangrove Action Project, Blue Carbon Initiative

Hows this is converted

Mangrove trees produce a significant amount of oxygen due to their large biomass and fast growth rates. Assuming each mangrove tree produces about 187 kg of oxygen per year.

Source: Mangrove Action Project, Blue Carbon Initiative

Hows this is converted

Shade is crucial for regulating water temperature, protecting wildlife, preventing soil erosion, and reducing algal blooms. Mangrove's dense planting offers considerable coverage. Assuming each tree provides approx. 2 sqm of coverage.

Source: Mangrove Action Project, Blue Carbon Initiative

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PrettyGreen

A Less Ordinary Creative Communications Agency - 15 years of creating award winning, disruptive and additive communication campaigns that positively impact people, planet & performance. Whether it’s PR, influencer or social content campaigns, or more real-world brand experiences, we get people sharing and keep people talking. Part of the SkootEco community making a positive impact, today.
Trees25,035
tree illustration
Planted, certified, and protected
Carbon reduction of 307.93t from the air and 5,007t from the water every year.
Plastic bottles2,500
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Recovered waste from coastlines
The equivalent of 50kg of plastic waste removed and recycled.
Tonnes CO₂790.32
cloud with rainbox illustration
Countered via climate projects
That's enough to power an average house in the UK for 180,786 days.

PrettyGreen

Project Locations

All the global humanitarian projects they've helped fund

Trees
Plastic
Carbon
Bespoke

PrettyGreen's

ESG Initiatives

More about their sustainability goals, commitments and policies.

B-Corp Status Awarded

Complete
Certificate
12/11/2024

In July 2024, PrettyGreen attained B-Corp certification with a score of 100.7, surpassing the required 80-point benchmark. This certification reflects the agency's dedication to high standards of social and environmental performance, accountability, and transparency. It's Pretty Green

Diversity, Equity, and Inclusion

In Progress
Policy
12/11/2024

PrettyGreen has established the 'A is for All' Advisory Council appointing Lucy Edwards, Serrena Abassi and Sheeraz Gulsher. Whilst also benchmarking inclusivity, ensuring every creative response is measured against the framework. The agency is also a founding partner of the Brixton Finishing School and supports 'People Like Us,' promoting diversity within the media and communications industry

Impact Report June 2023 - 2024

Complete
Report
12/11/2024

The full impact report for the year outlining the full initiatives across the agency is available to download.

Leadership Accountability in ESG Goals

In Progress
General
12/11/2024

The agency has formed an inter-departmental group of 'B-Keepers' who review best practices and work to exceed targets, embedding B-Corp guidelines and ethics into every aspect of the business. This structure ensures leadership accountability and continuous improvement in ESG performance.

PrettyGreen

Projects

All the global humanitarian projects they've helped fund.

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Reforesting mangroves in Kenya

25,035 trees

Mombasa, Kenya
Trees
Eden Reforestation
ER-002
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Preventing ocean plastic

1,700 bottles

Brazil
Plastic
Plastic Bank
PB-001
Project Image

Preventing ocean plastic

200 bottles

Egypt
Plastic
Plastic Bank
PB-002
Project Image

Preventing ocean plastic

200 bottles

Indonesia
Plastic
Plastic Bank
PB-003
Project Image

Preventing ocean plastic

400 bottles

Phillipines
Plastic
Plastic Bank
PB-004
Project Image

Green Infra Wind Project

403.32 tonnes CO2

Verified Project
Gujarat, India
Project
Gold Standard
PR-004

PrettyGreen

Impact Timeline

View and track all their latest climate-positive efforts.

Recent Activity

How you're making a real difference

Putting your impact into tangible metrics

Tree Planting & Forest Impact

4

Football fields planted

626

Tonne(s) CO₂ sequestered per yer

4682

Tonne(s) O₂ produced per year

12.37

Acres shade coverage

Verified by the leading accreditations in climate action

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